Jock McQueenie, the Sydney based creative events broker visited FreqOUT! at Vital Regeneration's Westminster based HQ last week. His interest was in finding out more about a young project which has already successfully built partnerships between technology related companies, artists and communities for the mutual benefit of all involved with a view to using us as a model in his European and Australasian University level lecturing sessions. Jock has a ten year history of cultural brokerage which has broken new ground in business/community/arts partnerships. His approach synthesises innovative custom-designed arts projects which 'join the dots' of diverse stakeholder agendas and perspectives and demonstrating in practical terms the transformative potential of the arts.
In brokering collaborations between arts organisations, companies and communities his aim is to positively position the Arts in relation to the often competing and intersecting agendas of economy, society and technology. His 3Cs model (community, culture and commerce - see below) provides cultural organisations, local and state governments and the corporate sector with strategic planning and visioning, concept and project development, cross sector workshops and training.
Jock is also looking to build a group of internationally based, arts educated indviduals who practise in this area and regard brokering as a creative act in itself. If you recognise yourself in this description, please contact me at arobins@cwh.org.uk and I will pass your details on.
To find out more about Jock McQueenie's work go to:
Jock McQueenie’s ‘3C’s’paper
Museum Australia
CCD - Community and Cultural Development In Australia
Arts Tasmania
Southland Museum, New Zealand
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